Analytics

Analytics settings, privacy and consent

Pro: control collection, consent, returning listeners and data retention.

On this page
  1. Collection
  2. Privacy
  3. Connect a consent manager
  4. Storage
  5. What is never collected
  6. Related articles

Decide what TuneSera Analytics collects and how long it keeps it. The defaults are privacy-friendly, and you can tighten or extend them to suit your site and local privacy laws.

Pro feature. This feature needs TuneSera Pro with an active license. Get TuneSera Pro

Go to TuneSera → Settings → Analytics, or click Analytics settings at the bottom of the Analytics screen.

Analytics settings: Enable analytics, Require consent before tracking, Recognize returning listeners and Save search terms
Collection and privacy settings.

Collection#

Enable analytics turns collection on or off. Turning it off keeps your existing reports.

Privacy#

SettingWhat it doesDefault
Require consent before trackingWaits until your cookie or consent manager gives permission before collecting anything.Off
Recognize returning listenersRemembers a random browser ID for 30 days, so returning visitors count as one listener. When off, each browser session counts separately.Off
Save search termsStores what visitors type into search. Off by default because searches may contain personal information.Off

With Require consent before tracking on, nothing is collected until your consent tool calls:

window.TuneSeraAnalytics?.setConsent(true);  // visitor accepted
window.TuneSeraAnalytics?.setConsent(false); // visitor declined: stops collection and clears the ID

Most consent managers let you run a snippet like this when a visitor accepts the “statistics” or “analytics” category.

Storage#

Analytics Storage settings with Data retention (Short, Standard, Extended) and the Enable email reports switch
Data retention and email reports.

Choose how long data is kept under Data retention:

ProfileDetailed sessionsDiscovery eventsDaily summaries
Short30 days14 days1 year
Standard90 days30 days2 years
Extended180 days90 days3 years

Older data is removed automatically every hour, a little at a time.

What is never collected#

  • No names or email addresses for visitors.
  • No raw IP addresses.
  • Only the website name of a referrer, never the full address.

TuneSera adds suggested wording to Settings → Privacy in WordPress for your privacy policy, and supports WordPress’s personal data export and erase tools.

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